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Unicorn(s) in social entrepreneurship: who will be Estonia's first?

13:40
Ave-Gail Kaskla-Kuprys - Võõras Sõber, CEO

Ave is the author and leader of the new Võõras Sõber counseling format that prevents work stress and burnout. Võõras Sõber has been awarded as Ajujaht 2019 TOP10 business idea, 2019 best social enterprise (SEV and SEB award) and 2019 favorite of the Estonian Employers' Union in preventing decline in working capacity. Võõras Sõber is a unique work stress and burnout proactive counseling format. They have developed a code system that allows the employee to remain anonymous and the employer to pay, however, only for the occurrence of sessions. In addition the employer is provided non-personalized feedback to the organization's employees about the mentioned stressors and psychosocial risk factors, to continuously improve the working environment. Counseling sessions focus on encouraging discussion of personal and work-related difficulties. Finding a suitable approach to solving the following problems, based on the employee's abilities and opportunities and reviewing his current coping strategies and coping methods. Ave sincerely believes that by taking care of their customers and their employees, we make the world better for someone every day! Ave considers it very important to raise general awareness and hopes to make people discover the importance of self-care through her presentations, because a healthy and strong person is a good companion and supporter for others. In addition, such a person is more effective both at work and in private life, and they are also more reliable as decision makers.