Cognitive biases to improve your product Design
09:00About presentation
Cognitive biases are systematic patterns that impact the way people understand information. Mixed with the individual subjective reality, cognitive biases influence people’s decision-making and shape the way we understand the context. In design, recognizing and applying cognitive biases serves as a powerful tool for leveraging visual information or text.
About speaker
Wanderson Jackson is a Product Design Lead at Pipedrive. His position includes leading innovation projects (concepts and incubation of ideas), enabling growth in products, and contributing to scaling the design team. As a content creator with 10 years of design experience, he has worked for R&Ds and scale-ups in Brazil, and co-founded Narius, a digital product design platform in Brazil, aiming to make product design education more accessible.
As Wanderson has a background in engineering and mobile development and runs a YouTube channel dedicated to tech, design, travelling, and crypto, he has a very good understanding of how design impacts the usability of technology. Originally from Brazil, he is currently living and working in Estonia.