Designing an experience that matches what your global customers want, expect and need does not refer just to the visual elements. It also means designing your product propositions, marketing or other business strategies that would ‘work’ best in a specific market.

Many businesses are convinced that designing for other markets means copying their successful business model in the home country. They believe that localisation is about translation. They design their products without properly understanding what changes are needed and why they are needed. Even big companies do not always get it right.

In this talk, Chui Chui will discuss how these inaccurate perceptions can lead to flawed business and design decisions. She will also cover how having a clear holistic understanding of your global audiences and their context could lead to a better global market launch and growth. Practical tips will be provided to guide you through the process.

Key takeaways:

How to avoid making the common mistakes in designing for your global audiences How to define your international design, launch and growth strategies