Chui Chui Tan is a culturalisation expert focusing on global growth strategies and customer experience. She helps companies create products, services and experiences their global customers need, desire and expect.

With a PhD in Human-Computer Interaction, Chui Chui takes a holistic approach to fully understanding customers/users with different cultural backgrounds to help businesses define their (product, marketing, design, business, new market launch) strategies and grow their international reach and markets.

Her clients include such as Spotify, Netflix, Asana, Babylon Health, Marriott, Arrival, SEEK and startups preparing for their launch and advising their global strategy. Chui Chui is the author of International User Research, and frequently speaks and runs online/offline workshops on Culturalisation and International UX, as well as International Market Launch and Growth Strategy. She’s also the creator of Global Design Guides.

My book on International User Research: https://beyo.global/international-user-research Global Design Guide https://beyo.global/global-design-guide Culture snippets for different countries: https://beyo.global/culture-snippets